Branding Overview
Grael is my consulting Co. The identity is meant to match the dual-nature of my personality: grounded, but dynamic. Color names chimera, phantom, and wight are subtle nods to the badassery I create.
Brand Designer
Executive Creative Director, Brand DesignerBrand and packaging design for sake and wine and wine and sake. Made at Winc.
The Starters is a freelancer marketplace built to challenge the juggernauts. I developed the logo and palette to communicate the confidence, boldness, and bravado it takes to be the next best thing.
Brand Designer
TIPPIE® is a streetwear brand made for the Sleeperzzz; the mostly anonymous future game-changers. The brand system is crafted to adapt to various trends and narratives while upholding its fundamental essence of structure.
Brand Strategist, Brand Designer
“Double bladed” in Spanish, Doble Filo is the rebrand for the two-man West LA based barbershop where I get my hair cut.
Brand Designer
The Director's Cut 🖤
Westbound & Down is a brewery with deep Colorado roots nestled in the drive-through town of Idaho Springs.
Brand Designer
Awkward Souls is a women-owned counter-culture sneaker brand. The logo was designed to be simple yet supple, perfectly suited for its prominent placement on the patented back counter of the shoe.
Brand Designer
