Big changes afoot? Stuck with a shit brand? Know what you want but need help creating it? Have an idea that you want to make real? Don’t have any ideas? Feel like you’re missing the mark? Need to hire? Need to set expectations? Need creative that makes money?

Grael can help.

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Large Grael Logo in a reddish color named chimera.

  • Brand & Product Strategy

    Build a business customers will love.

  • Brand Identity Design

    Get a visual brand and the guidance to keep it consistent.

  • Marketing Ideation & Execution

    Go to market with big ideas for any channel.

  • New Business Pitch Support

    Pitch memorable moments and win.

  • Graphic Design

    Get exceptional design on-brief and on-brand.

  • UI & Visual Design

    Influence behavior with strategically placed pixels.

  • Workshop Design & Facilitation

    Determine what matters most and make a plan.

  • Recruitment & Coaching

    Build a team or make yours better.

Client partners.

Grael partners with Local Kitchens to craft brand identities and execute creative ideas that elevate their in-store and digital experiences, blending design with storytelling.

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QSR / B2C / Fractional

Praytell taps Grael to support winning new business pitches, where we develop brand platforms, conceptualize key activations, and deliver mockups to bring the ideas to life.

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Agency / B2C / Project

Grael acts as embedded creative at BioLife, conceptualizing brand campaigns and executing visual design.

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Healthcare / B2C / Fractional

Grael provides fractional creative leadership to Nextiva, providing creative direction, ideation, visual design, team coaching, recruiting support, and process implementation.

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SaaS / B2B / Fractional

Grael provided surgical ideation for innovative meta ad campaigns for Wine by Lamborghini, aiming to help the luxury brand resonate in the TikTok era.

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Bev Alc / B2C / Project

Grael led the strategy and execution for a slate of brands for Winc Wines, setting a new industry benchmark for exceptional drinking experiences tailored to the modern consumer.

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Bev Alc / B2C / Fulltime

Services repertoire.

  • Service Design & Brand Strategy

  • Logo & Identity Design

  • Brand Guidelines

  • Brand Marketing

  • Digital Activations

  • Packaging Design

  • PR Moments

  • Video & TV

  • OOH & Environmental

  • User Experience

  • Digital Product Design

  • User Testing Facilitation

  • Audience Identification

  • Insight Discovery

  • GTM Development

  • Performance Marketing Creative

  • Content Merchandising

  • New Business Pitch Strategy

  • Organization Design

  • Role Development

  • Coaching

Start the conversation.

Grael is the brand and creative consultancy of Shiloh Gray. Former VP, Brand & Creative of DTC darling Winc and AI unicorn ASAPP, as well as Creative Lead at innovators VML, DEPT (fka Two Bulls), and Method. Shiloh brings almost two decades of creative strategy and excellence in execution to startups and established brands.

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